Creative collaborations with design-industry brands are currently at the core of next-generation business models, so what are the essential tools required to make your foray into designing your own product line? Atlanta Homes & Lifestyles Editor in Chief, Elizabeth Ralls, moderates a discussion with veteran licensing agent Kate Verner and interior designer Denise McGaha that reveals insights into the product-development world. Whether you are interested in designing — and protecting — a private-label collection or seeking opportunities with esteemed industry partners to elevate your own brand; they cover it all. Bell Cabinetry & Design, ADAC West | Suite B2B