4 Things We’ve Learned from DeJuan Stroud


Atlanta Homes & Lifestyles is delighted to host renowned floral and event designer DeJuan Stroud for an afternoon of roses and Whispering Angel rosé at the Southeastern Designer Showhouse & Gardens on Saturday, April 30, when the Alabama native presents a floral demonstration, lecture and book signing using compotes from Boxwoods Gardens & Gifts. In anticipation of Stroud’s presentation, we’re rounded up 4 tips gleaned from his illustrious career and new tome, Designing Life’s Celebrations.

1. Practice makes Perfect As a teenager, Stroud spent several summers working at a flower shop in his hometown in South Alabama, where he was exposed to the business of floral arranging and event decor. When he later relocated to the Northeast, Stroud maintained his passion and skill, decorating for friends’ parties or creating flower arrangements at church. Today, the renowned designer has preserved his Southern roots and put his stamp on high-profile events across the Unites States.

DesigningLifesCelebrations_p0252. A memorable setting provides lasting memories. When a client once asked Stroud if he was bothered by the ephemeral nature of his trade, the designer responded that the unforgettable memories each space and occasion create are of immeasurable worth; “When you bring beauty, care, and attention to an occasion, you mark the moment—for a lifetime.” Attention to detail is key, Stroud says. “Bring out your prettiest linens; fill the room with candles and turn off all the lights; create gorgeous floral centerpieces; move your table to a different spot.”

DesigningLifesCelebrations_p018-0193. Create a base arrangement. Use accessories such as plants, votives or candles to establish a starting point for a table’s centerpiece and ensure enough space is covered on the table. Keep the arrangement as is, or add more elements for a fuller look—the possibilities are endless.

DesigningLifesCelebrations_p186-1874. Flowers first, containers second. Choose flower-and-vase combinations that are both aesthetically pleasing and suitable for the overall scheme of the occasion. Stroud says there’s no set rule for choosing these (In his own home, he gravitates towards four different collections of vases: colored glass, silver, pottery and metal, and clear glass), but he does advise to put attention on blooms first.

Purchase a copy of Stroud’s book, Designing Life’s Celebrations at the Southeastern Designer Showhouse & Gardens on April 30. southeasternshowhouse.com/new-events