Old Fourth Ward’s new boutique hotel, Forth, is an architectural masterpiece

Part of a larger mixed-use project, Forth is Midtown Atlanta's latest skyline addition

Atlanta’s newest luxury hotel is slated to roll out the welcome mat this month. Located in the Old Fourth Ward, FORTH is a 196-room boutique hotel that is part of a larger mixed-use project being developed by NEW CITY PROPERTIES. Its exterior alone, a structural diagrid design by MORRIS ADJMI ARCHITECTS, makes quite an impression, but its stylish interiors plus amenities, such as 39 apartment-style extended-stay rooms and multiple food and beverage concepts, will also likely help the hotel to distinguish itself.

“Atlanta has an incredibly rich history of innovative hospitality projects, from the Georgian Terrace, Portman’s Hyatt Regency to the Buckhead Ritz-Carlton, to name a few,” says JIM IRWIN, president of New City Properties. “Atlanta is my hometown, and our goal for Forth is to embody the best of what the city can offer.”

Operated by Method Co., a hospitality management and design company based in Philadelphia, Forth will also feature a members-only social club, a unique offering which reflects the developer’s efforts to reimagine the hospitality experience and foster a sense of community, says Irwin. “When done well, social clubs become that ‘third place’ for people to gather for amazing food, fellowship, and to have the important conversations together that advance a community.”

 

By the Numbers

Reid House, the landmark condominium building located on Peachtree Street in Midtown, is celebrating its centennial anniversary. Built as residential apartments in 1924, Reid House was jointly designed by architects Philip Shutze and Hal Hentz.

3rd
Luxury apartment building constructed in Atlanta

9
Number of stories, plus basement

2
Number of lobbies, one on each side

6
Carved stone bull skulls adorning the cornice

1975
The year Reid House was converted to condos

1979
The year Reid House was listed on the National Register of Historic Places