The Rise of Atlanta’s Luxury Home Market in 2024

The first half of 2024 has been a standout period for Atlanta’s luxury housing market. After a relatively stagnant 2023, there was a 32% increase in the sale of luxury homes in Metro Atlanta priced between $1 million and $2.5 million and a rise of over 35% in available listings. Properties priced at $2.5 million and above also saw a rise in sales, reflecting strong and steady demand for premium real estate. The city continues to attract luxury buyers from across the nation and globe, drawn to its vibrant lifestyle, thriving economy, and unique blend of Southern charm and modern amenities.

Harry Norman, REALTORS®: Setting the Standard in Luxury Real Estate

As Atlanta’s first luxury residential brokerage founded in 1930, Harry Norman, REALTORS® has consistently epitomized luxury in all its offerings. Harry Norman, REALTORS®’ clients can always expect personalized service, tailored strategies, and dedicated support from an established team of real estate specialists. In 2024, Harry Norman, REALTORS® has demonstrated exceptional expertise, reflected in a 5.8% increase in sold units from last year, contrasting with the overall market, which is down 5.6%.

Introducing the Luxury Marketing Services Team

With Atlanta’s luxury housing market surge, Harry Norman, REALTORS® is proud to unveil its new Luxury Marketing Services Team. This specialized marketing division underscores the company’s unwavering commitment to excellence in the real estate market. It also represents an additional tier specifically dedicated to providing unparalleled service to affluent buyers and sellers, offering remarkable opportunities, enhanced marketing programs and exclusive resources for properties priced at $1 million and above.

Clients will benefit from statement marketing pieces, cutting-edge tools, exclusive events, and strategies designed to showcase properties in the most sophisticated and effective manner. Those selling or seeking properties in the upscale market will have access to a prestigious portfolio of premier properties, including private listings not widely available. Additionally, clients can expect unmatched global promotion through Harry Norman’s extensive affiliate network, including Luxury Portfolio International, Who’s Who in Luxury Real Estate Board of Regents, Leading Real Estate Companies of the World, and Mayfair International Realty.

Explore Atlanta’s thriving luxury real estate market and the unmatched support offered by Harry Norman, REALTORS®’ Luxury Team. Discover the pinnacle of luxury—explore HOME Magazine, our 2024 Spring Catalogue, curated for the discerning real estate enthusiast in Atlanta and Greater Georgia. Visit our website for more information or contact us today to find your dream home or to list your luxury property.