Southern Roots

Ponce City Market and its owner, the real estate investment and management firm Jamestown, continue to break new ground, this time with the development’s latest addition: a four-story mass timber loft office building named 619 Ponce. The building, which recently topped out, is being built using Georgia-grown timber and a regional supply chain, a first for mass timber construction in the state. “We had been interested in mass timber for a while, but struggled with accepting we had to source the timber from Europe or the Pacific Northwest when Georgia is one of the top forestry states in the country,” says Catherine Pfeiffenberger, managing director, head of development and construction at Jamestown.  “Jamestown’s use of Georgia-grown timber and a regional supply chain reduces the project’s transportation emissions and the overall environmental impact of construction, maximizing the sustainability benefits of mass timber and growing the regional economy.”

Scheduled to be completed in 2024, 619 Ponce is slated to have 87,000 square feet of office space, with the software company Sage already committing to moving its Atlanta office to the building. Additionally, there will be 27,000 square feet dedicated to retail, including a new Pottery Barn store, which will include an expanded Design Studio. Looking ahead, Pfeiffenberger says that the next phase of construction at Ponce City Market will include a flexible-stay hospitality living building and a residential building called Signal House, adding that Jamestown is considering mass timber construction for future projects. “We view mass timber as the future of the built environment. We are exploring ways to integrate the material into existing properties as well as new multifamily, hospitality, retail and office development projects.”

By the Numbers

Halidom Eatery, an upscale food hall with a South Beach Art Deco vibe, is slated for IST Management Services’ new international headquarters on Moreland Avenue. Part of the company’s planned Halidom mixed-used development, the food hall, which is scheduled to open next year, will be joined by Class A office and retail space, luxury apartments and a nature sanctuary.


Square footage of food hall


Number of food stalls


Outdoor porches


Bar, plus private event space


Acres of nature park


Century of origin of “halidom,” a Middle English word meaning sanctuary